What Next  ·  Flagship reports from The Future Collective

Thirty questions leaders are asking. Thirty answers.

What Next is a series of flagship reports on what happens next for organisations, people and retail. Each one takes a single question, builds the answer from six years of our own research and tests it against the latest evidence.

See the offers Browse all 30
A companion series to What Next?, our main report on the decade aheadSeven issues available now07, 10, 13 in productionEvery issue released as it is completed
Cover of The Layer Above Strategy: light trails on ink, with the title in a light serif
Available now  ·  Issue 01

The Layer Above Strategy

AI has made intelligence abundant. The scarce thing now is the deliberate design of how an organisation thinks. We call it Intelligence Architecture.

  • 01Why only 13% of CIOs see significant value from AI, while costs fall thirteen-fold a year
  • 02The Human Wall: the four materials adoption stalls on, and how to find yours
  • 03The Three Minds, the Measurement Spine and five stages of Intelligence Maturity
  • 04The in-between jobs, ten questions for the board and five actions for Monday
32 pagesA4 PDFEvery figure checked at source
£550ex VATBuy issue 01
The series

Six strands. One question each.

Every report sits on frameworks The Future Collective has built and tested with clients since 2020, from the Human Wall to the 4 T's. Reports are released as each one completes its research, writing and fact-check.

AvailableIn productionComing
Offers

Read one. Own the series. Bring it into the room.

Single report

One issue

£550ex VAT
  • The full designed edition as a PDF
  • Every source linked
  • Seven issues available today
Choose a report
Founding series pass

All 30 reports

£4,950ex VAT
  • Seven issues now, and every issue as it is released
  • Early access to each report before public release
  • Founding price, held for the life of the series
Reserve a pass
Series and briefing

Series pass with an in-house briefing

£7,950ex VAT
  • Everything in the series pass
  • A half-day briefing for your leadership team on three reports you choose
  • Delivered by Matt Parry and Kate Shepherd
Talk to us

The series pass covers all 30 titles listed. Seven issues are available today; the others are in production and released as each is completed. Titles may be refined as the research develops, and a pass always covers 30 reports.

How each report is made

Built from our own thinking, checked against the world's.

15,000+

documents of TFC research, talks and client work from 2020 to 2026, read for each question.

At source

every outside figure is read on the original page and checked twice before it goes in.

Labelled

what is evidence and what we propose are kept apart, so you know which is which.

32 pages

designed to be read, with original generative artwork for every issue.

How to buy

Choose your report. We do the rest.

Pick an offer and tell us who you are. We confirm by email with an invoice, and send the PDF the same day for anything already released.

Buy issue 01: The Layer Above Strategy Reserve a founding series pass Book the series with a briefing

Prefer email? Write to matt@future-collective.co.uk